Finding Right Vending Locations – Planet Antares

“Product, Price, Place and Promotion” are the elements of marketing mix. Location is of great significance in vending business. Irrespective of the machine you purchase and the product you load with it, the final location in which you install this machine determines the success or failure of your business.

Schools, hospitals, colleges, malls, offices, recreation centers, railway stations, bus station and any other place with huge gathering are generally preferred for locating a Planet Antares vending machine. However, operator cannot decide on a location just like that. The choice of location is influenced by the kind of product you dispense and your target customers.

If you are offering candy bars or any other product targeting kids, schools or parks would be ideal for locating these machines. Similarly the price of the product you dispense also influences the location in which you place your machine. For instance- if you are dispensing a product targeting higher end customers, there is no point installing your machine in a middle class or lower middle class locality.

There are few aspects you need to keep on mind whenever you choose a vending location.

• Accessibility: Is the location easily accessible.

• Visibility: There should not be any problem in locating the machine. It is always better to place your machines in places where people wait for some time. For instance you can place your machines near rest rooms or entrance of a hotel or near the reception.

• Transport: You need to restock your machines at times so make sure that it is not too far from your regular vending route.

The aim of vending business is to attract people and create an instinct to make a purchase. To make this happen you need to make sure that your machine is in good working condition and properly maintained. An attractive and stylish machine can easily grab the attention of customers.